Sony to Make Emoji Movie… For Some Reason

It seems like the film industry will do just about anything to make a quick buck these days. Whether it be countless, terrible sequels or capitalizing on fan culture, money making movies are in abundance. Why? Because it’s easy. You don’t have to do any math to figure out that every little kid in the world is going to want to see a bunch of yellow tic-tacs bouncing around the screen after the success of Despicable Me. Everyone loves those little Minions! So much so that the industry doesn’t have to worry about it selling. It seems the same mindset is fueling Sony’s latest soon-to-be project.

Emoji: The Movie. After a heated bidding war between Sony, Warner Bros. and Paramount Pictures over the rights for the film (seriously? People were bidding on this sh*t?) Sony will be putting our image keyboard on the big screen. How much did the deal go for? Six figures. Unbelievable.

This doesn’t seem like it will be a hard film to make. You’re got the concept art ready to go. Let’s hope they don’t make this a live action film. I don’t think I could stomach that.

While this film seems like an incredibly stupid and desperate attempt to make money, I felt that way about The Lego Movie before I actually saw it and it’s one of my favorite films. Who knows. Maybe they’ll pull this off.

Source: TIME